Colgate Total Active Prevention Active Fresh Toothpaste. Clinically Tested 24 Hour Antibacterial Protection* 3X More Effective at Fighting a Root Cause** Designed to remove the plaque that causes bad breath, keeping your mouth fresher' A multi benefit toothpaste with Smart dispensing Pump: right amount. every time Size: 100g Flavour: Mint Directions for use: Brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Not recommended for children 6 years or less. Colgate recommends specially formulated Colgate children's toothpaste. Up to 12 hours of protection against bacteria with 4-weeks continuous use. Helps strengthen, reharden and protect enamel to prevent erosion. Helps prevent many oral care issues^. This formula contains a unique system that stabilises our active ingredient and is designed for superior^^ performance. *2x daily (every 12 hours) brushing with 4 weeks continued use. **Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use. ^bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums. ^^vs. a non-antibacterial fluoride toothpaste. 'vs. regular fluoride toothpaste.